The Struggle of the Launch

You just launched.

You emailed everyone you know.

You called everyone you know.

You texted everyone you know.

You posted on Twitter.

You posted on Facebook.

You posted on Linkedin.

You did a press release.

No one cared.

You couldn't even get your friends or family to take a minute to download your app.

Almost half of your acquaintances don’t care to give you any feedback or take a look.

Those who respond, tell you “Looks cool” or “Sounds interesting”, without actually interacting much with your product.

You have maybe 30 users, of which a few are actually returning after the initial signup.

It feels like a dead-end. It feels like there is no hope.

You have to keep going at it. You have to keep trying.

It takes time. You may not know much about marketing. There are a bunch of little marketing tricks you haven’t yet considered. You have to be open to trying all sorts of things.

You have to keep going at it. You have to launch again and again and again.

After a while, about 3–6 months, if it’s not doing well, you might have to pivot. You need to ask yourself why no one cares. How can you make them care?

That’s ok. Just don’t give up. Don’t be defeated.

Do all that you can do. Give it all that you have and don’t let it turn into a hobby.

Be optimistic and realistic. Trust that better days are ahead and stay strong.